As programmatic advertising faces growing challenges, including unreliable audience targeting, persistent brand safety issues, and a lack of transparency, it's clear that incremental improvements aren’t enough. In this panel, we will explore the need for a radical rethink—deprogramming the system itself.
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Moderated by Allison Schiff from AdExchanger, this conversation will explore a new approach—one that bypasses programmatic’s pitfalls by moving curation, brand safety, and creative services outside of the programmatic pipeline and into dedicated environments, allowing advertisers to regain control, ensure quality, and deliver more impactful campaigns. It’s time for advertisers to cut through the clutter, regain control, and reimagine the future of digital advertising - and it's an easier task than you’d think.
